Brand implements strategic expansion plan that lowers costs and increases support for potential franchise owners in Flint
Flint, Mich. – The Wendy’s Company has announced plans for the Flint market as part of its franchise recruitment initiative, Own Your Opportunity, utilizing its Build-to-Suit development fund to accelerate growth in the area. With this expansion strategy, financial barriers to owning a Wendy’s franchise in Flint will be significantly reduced, giving individuals the opportunity to grow with the Wendy’s brand.
Introduced in 2021 to fuel development efforts in the U.S. and Canada, Wendy’s created a Build-to-Suit development fund where the company secures and builds restaurants in high-opportunity trade areas, like Flint, and hands over turnkey solutions to franchisees. As a result, Build-to-Suit provides a capital-light way for growth-minded franchise candidates in Flint to become a part of the Wendy’s System.
“To create opportunities for all who want to grow with us, we are thrilled to offer entrepreneurs in Flint the opportunity to become Wendy’s franchisees through our Build-to-Suit development fund,” said Brandon Rohrbach, director, Global Strategic Development & Analysis at The Wendy’s Company.
Rohrbach added: “We continue to seek new franchise owners to supercharge our growth efforts, transform markets and unlock new potential as we bring more Wendy’s to more people across the globe.”
Build-to-Suit offers entrepreneurs an exclusive opportunity to own a Wendy’s restaurant while benefiting from a proven economic model and ongoing support across marketing, restaurant operations, training and more. Franchisees will also receive unmatched access to leaders at all levels along with personal coaching and engagement along with a comprehensive operational and financial toolkit to help ensure teams are successful and businesses thrive and grow.
For more information on Wendy’s franchise opportunities, please visit www.wendys.com/franchising.
About Wendy’s
The Wendy’s Company is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the company’s support of the Dave Thomas Foundation for Adoption® and its signature Wendy’s Wonderful Kids® program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system.
Visit www.wendys.com and www.squaredealblog.com for more information and connect on Twitter and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.
