Photo by Kayla Speid on Unsplash
The Michigan Department of Health and Human Services (MDHHS) is expanding its statewide paid media campaign to remind all Michiganders, including those who have already received the vaccine, to continue wearing masks as the safe and effective COVID-19 vaccine is administered throughout the state.
The $1 million mask campaign runs through April and includes television, connected TV, radio, audio streaming, digital media, search, print in minority publications and social media. Digital ads with specific messaging and targeting parameters were also developed to connect with minority populations.
“We are making great progress towards our goal of vaccinating 70% of Michiganders as quickly as possible, but it is important people remain vigilant in preventing spread of COVID-19 even after receiving a vaccine,” said Dr. Joneigh Khaldun, chief medical executive and chief deputy for health.
“Wear the right mask and wear it properly over your mouth and nose every time you will be around someone outside of your household,” Khaldun added. “Masks, social distancing and washing hands are still very important in slowing the spread of COVID-19 and ending this pandemic.”
MDHHS reminds Michiganders to follow these tips when wearing a mask:
Make sure your mask fits snugly against your face. Gaps can let air with respiratory droplets leak in and out around the edges of the mask.
Pick a mask with layers to keep your respiratory droplets in and others’ out. A mask with layers will stop more respiratory droplets getting inside your mask or escaping from your mask if you are sick.
In addition, the CDC has recently recommended wearing two masks to increase protection against COVID-19. Double masking is an easy way to improve fit, which also improves protection. The more particles that are blocked, the better you are protected against getting COVID-19. Other options to improve fit include wearing a mask fitter or wearing a nylon covering (like a gaiter) over a mask.
One cloth or medical mask=40% of particles blocked
A cloth mask worn over a medical mask=85% of particles blocked
Two medical masks worn or a medical mask knotted and tucked properly=95% of particles blocked
Data Source: Maximizing Fit for Cloth and Medical Procedure Masks to Improve Performance and Reduce SARS-CoV-2 Transmission and Exposure, 2021
Those in need of a free mask can contact their local Community Action Agency or local DHHS office.
