With Days Before Election, NAACP Launches New Ads in Key States
Featured photo: Michelle Obama, who is featured in new NAACP radio ads on the importance of voting
WASHINGTON – Continuing a multi-million dollar campaign to boost Black voter participation and combat voter suppression, the NAACP today, on October 25, launched new ads in key markets across the U.S. The ads will air in media markets across Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin, as well as three Congressional districts in New York and California. The ads come as we reach the final days before the election and early voting is underway across the country.
As with previous ads, the new radio spots will air across a diverse range of outlets including Black-owned channels, and run through Election Day. The first ad, ‘Michelle Obama’, features Former First Lady Michelle Obama telling voters to “do something” about the election and “vote like our lives depend on it.” The second, ‘Unite for Justice’, likens Black voter participation to superheroes fighting for justice.
“We’re in the closing days before the election and we are not leaving anything to chance to turn out Black voters this election,” says Derrick Johnson, President and CEO of the NAACP. “Weeks into early voting, Black voters are showing up in record numbers across the U.S. and we can not lose this momentum. We know what’s at stake for our future and our communities and we can’t back down now. This is our moment to stand up against any attempts to silence or suppress us by showing up to vote.”
In addition to the radio spots, a series of print ads will appear in National Newspaper Publishers Association (Black Publishers) outlets in key states as well as additional mobilization efforts, including supporting voters through their Voter Protection Hub, GOTV activations, Election toolkits, state Voter Guides, and more.
This campaign builds off of the NAACP’s multi-year effort to mobilize Black voters and started in North Carolina in October. The civil rights organization anticipates reaching thousands of eligible voters before the end of the election.
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About NAACP
The NAACP advocates, agitates, and litigates for the civil rights due to Black America. The NAACP’s legacy is built on the foundation of grassroots activism by the biggest civil rights pioneers of the 20th century and is sustained by 21st century activists. From classrooms and courtrooms to city halls and Congress, the NAACP’s network of members across the country works to secure the social and political power that will end race-based discrimination. That work is rooted in racial equity, civic engagement and supportive policies and institutions for all marginalized people. The NAACP is committed to a world without racism where Black people enjoy equitable opportunities in thriving communities. Learn more at naacp.org.
NOTE: The Legal Defense Fund – also referred to as the NAACP-LDF – was founded in 1940 as a part of the NAACP, but now operates as a completely separate entity.
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