Business Health and Wellness

American Advantage Home Care wins Comcast RISE award

DEARBORN, Mich. – American Advantage Home Care, a full-service home health care agency that provides 24/7 skilled medical and hospice care in mid- to southeast Michigan, has received a national Comcast RISE award.

Comcast RISE, which stands for Representation, Investment, Strength and Empowerment, was created in 2020 to support minority-owned businesses during the pandemic. The program invests in the success of these businesses by providing marketing tools to help advance digital equity.

“This is an incredible opportunity to amplify the benefits of home health care, especially for those who wish to age in place in the sanctuary and security of their own home,” said Cleamon Moorer Jr., DBA, American Advantage Home Care president.

“As the pandemic continues to shift the health care delivery system and telehealth options increase, the preference of quality, home-based care continues to grow,” Moorer added.

Since Moorer and his wife, Nicole Willis-Moorer, purchased the seven-year-old agency in 2019, daily patient census has increased 1,000%. Moorer credits the increase to the agency’s patient-centric focus, its multi-cultural staff, and patients’ desire to receive health care services in the safety of their home during the pandemic.

The duo has also put their stamp on the agency’s geographical service area. It previously served mostly patients in Dearborn. Now its service territory includes 10 SE Michigan counties and regional administrative offices in Grand Blanc, Detroit and Trenton. In support of its home health care clients, caregivers and family members, the agency sponsors the award-winning podcast/webcast “The Home Health Care Today Show,” created and hosted by Moorer.

American Advantage Home Care provides skilled home health care and hospice services. A multi-cultural team of experienced professionals provides one-on-one care to patients in whatever setting they call home — private home, assisted living, etc. Services include physical, occupational and speech therapy, skilled nursing, home health aide assistance, medical social work and work injury recovery as well as helping coordinate community and private resources to maximize a patient’s functional independence.

With headquarters in Dearborn and regional administrative hubs in Grand Blanc, Detroit and Trenton, American Advantage serves 10 counties — Monroe, Wayne, Oakland, Macomb, Shiawassee, Genesee, Lapeer, Saginaw and eastern Washtenaw and Livingston.

The agency is accredited by The Joint Commission, the gold standard and industry benchmark for quality and safety.

American Advantage is an affiliate of Partners in Wellness Management LLC that is focused on improving the health of and health care for individuals in Michigan. More information is at or call 313.914.2296. The podcast/webcast “The Home Health Care Today Show” is at

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